Rolling Stone magazine is trying to do its part to help stop global warming. Beginning with their June 28th issue, they will print on what they are calling “carbon neutral paper”. It is said that this paper produces little CO2 emissions in its manufacturing process and that the small amount there is, is “offset” by the planting of trees by the manufacturer. This sounds all well and good, but it has now been reported that this paper is not recyclable at all. So, is it even any better than using regular paper? I mean, at least plain paper can be recycled and used again so that no more trees must be cut down. This sounds like all they’ve done is found a way to destroy even more trees, even though they may not be adding any Carbon Dioxide to the atmosphere. The issue will be devoted to stopping climate change and will contain interviews with environmental activists Al Gore and Robert F. Kennedy Jr. and goes on sale June 15th. It’s good that they have made an effort to be part of the solution and that they are devoting the issue to stopping global warming to get the word out, but perhaps they should have researched this a bit more before going with this type of paper. Many magazines have recently decided to switch to printing their publications on recycled paper, a decision most feel is much more beneficial to the environment, and even have said that they did not notice quality being diminished at all by doing so. 

-Links- 

Catalyst Paper 
Press Release 
NY Times

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This entry was posted on Wednesday, June 13th, 2007 at 5:08 pm and is filed under Conservation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.