As we like to remind you, Greener Thinking is a dual meaning, to save the environment while making money. Nike has finally taken this to heart and created a new “Environmentally Friendly” shoe. 

This shoe was made from scraps of other shoes, recycled rubber bits and a more environmentally friendly rubber sole. There is rumor that Nike will save millions of dollars while using this new design process. One problem I can see is that it does not look like this savings are going to be passed down to the consumer. The new line of shoes costs about $230. I don’t know about you but my theory is that if you can buy five tanks of gas at today’s prices for the price of a pair of shoes, you should go for what can get you the most miles. I know, I know, I like jogging too but there are really good shoes that are about a third of the price of these new shoes.

Hopefully this new idea of manufacturing with leftovers instead of throwing them in the garbage catches on. In the long run this will help shoe manufacturers make more money and also help people like you and me purchase some quality shoes without loosing our entire wallet. 

-LINKS-

Nike
PSFK
Wall Street Journal

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This entry was posted on Monday, February 18th, 2008 at 10:38 pm and is filed under Conservation, Recycling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.